SERP 101: All About Search Engine Results Pages

There are millions of pages on the web, but none are more important to digital marketers than search engine results pages, or SERPs.

Search engine optimization specialists and PPC advertisers alike vie for the same precious real estate in the most prominent parts of the SERPs, but competition is fierce and technological developments in search mean it’s more important than ever for digital marketers to know how search works and what they can do to maximize their visibility.